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公司观点Viewpoint
公司顾问Consultant
公司观点Viewpoint

  以客户为核心形成的有效传播观点:节目终端化、广告节目化、消费传播互动化
  1.节目终端化是依托赛事、节目的演播室,或其它节目场景,策划设计出客户品牌需要的销售终端氛围,达到品牌媒体投放最有效支持销售的目的;节目终端化是以节目内容为导向,让客户品牌最大限度地参与到节目内容中为原则,在节目策划及实际实施中让品牌充分融合进来。
  2.广告节目化是指将品牌特质和节目的特点充分融合,用节目来提升品牌,用品牌来诠释节目!依托能提升品牌价值的赛事、故事、或是知识进行有效传播!目的是引起观众注意,达到品牌传播的深度记忆!!
  3.消费传播互动化是将消费者、品牌、媒体三者有机的结合起来,消费者通过参与了解企业的品牌,并获得了消费利益;品牌通过媒体宣传让更多的目标消费者感知品牌的宣传主张,从而使品牌获得价值提升和销售增长。媒体通过品牌的投放支持让更多消费者参与其举行的活动,并让更多的群体知道媒体所宣扬的价值。消费传播互动化让消费者、品牌、媒体三者都获得了传播利益满足!

 Effective communication viewpoint follows customers as the core: terminalization of programs, programazation of ads, interaction of consumer communication.
1.Terminalization of programs means to plan and design an atmosphere of point of sale, relying on studio or other program scence, which is demanded by customers’ brands, achieving the aim that brands’ media release is the most effective way to support sales. Terminalization of programs is guided by program contents and the principal is to allow highest level of participation of customers’ brands to the program contents, making a full integration of brands and programs during the planning and implementation.
2.Programazation of ads means a full integration of brand’s specialty and program’s trait, the brands was promoted while they illuminated the programs! Having an effective communication based on the competitions, stories and knowledge that can promote the value of brands. Aiming to leave a best impression of brand communication upon the audience with drawing their attention.
3.Interaction of consumer communication means a combination of consumers, brands and media. Consumers acquire benefits through learning about brands of corporations; More consumers knew about the brand promotion via the media, consequently lifting the brands’ value and the sales volume; The media attract more consumers participate in the activities by the brands’ release, and let more people knowing the value of media promotion. Consumers, brands and media all obtain benefits during the process of interaction of consumer communication.

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